Panagora

Panagora is based in Stockholm, Sweden, and offers Shopify store builds, Shopify Plus replatforming and migration, and custom Shopify themes. It works with clients in fashion and accessories, sports and health, and supplements.

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Images: Panagora.

Founded

2005

Team size

50–249

Based in

Stockholm

Visit website (opens in a new tab) panagora.agency

Panagora has built online stores for Nordic brands since 2005 and now works only on Shopify, so if you sell fashion, beauty or lifestyle goods and need a migration, custom theme or Shopify app, you get a team that has made those moves for two decades. The Stockholm agency says it is a Shopify Platinum Partner, one of fewer than 80 worldwide and the first in the Nordics, and before that Sweden’s first certified Shopify Plus agency. Its timeline records passing 50 people in 2020, and it names Stockholm, Seoul and Tokyo as its locations.

What Panagora builds

The agency groups its work into four disciplines.

• Shopify store builds on custom themes, Shopify Plus, B2B and Markets, with headless builds only where they pay off. You commit after a pre-study, and you own the source code.
• Apps and platform engineering, from public Shopify App Store apps to custom apps, Shopify Functions and ERP, PIM, WMS and payment integrations.
• Markets and localization, including a dedicated team for selling into Korea and Japan.
• CRO and growth, using technical and UX audits followed by ongoing optimization.

Its history explains the payments focus. Panagora says it designed the original Klarna checkout in 2011, built Sweden’s first iPhone commerce store in 2009, and once ran its own platform, Panagora EDGE, which it retired in 2024 to go all in on Shopify. Its fastest replatform on record took 14 days.

Panagora client projects

• SNS: back to Panagora six months after launching a composable BigCommerce setup, the sneaker retailer moved to Shopify Plus with three storefronts and over a million customers in a few weeks. Panagora added a Flow setup that links products of the same colorway and a raffle system for limited releases.
• Proteinbolaget: a replatform from Askås to Shopify Plus with a new visual identity, a custom bundle builder that goes past Shopify’s 3-option, 100-variant limit, automated campaign merchandising and market-specific deposit and pre-order rules.
• Tom Wood: the jewelry brand left a Brink Commerce composable stack for Shopify Plus, gaining a size selector with stock and wishlist, and stackable content sections.
• Mikuta: a custom theme replaced an off-the-shelf one and cut more than 20 third-party apps to fewer than five, with media-rich navigation and password-protected pages for loyal customers.
• Klarna: Panagora built the Search and Compare app on the Shopify App Store, which onboards merchants and syncs product feeds automatically.

Other named clients include Casall, Adoore, Design House Stockholm, Très Bien and Bambuser.

How Panagora compares

Among Shopify experts and the wider ecommerce development and web development lists, Panagora is the main option based in Sweden. Swanky runs teams in Exeter, Port Adelaide and Montpellier and focuses on subscription brands. Eastside Co, founded in 2012, adds marketing from London, Birmingham, New York and Hamburg. Third and Grove in Boston also builds Contentful, Drupal and WordPress sites. For pricing structures, see our guide to fixed price and time and materials contracts.

Source: panagora.agency